The brainchild of Welspun’s advanced textiles division, the Dreamtec sheet construction was developed over the course of 10 years.

The brainchild of Welspun’s advanced textiles division, the Dreamtec sheet construction was developed over the course of 10 years.

New York – The newest sheet innovation from Welspun isn’t just made differently, it is being marketed differently as well.

Dreamtec was developed by the manufacturing giant’s advanced textiles division and is a composite fabric made of 70% recycled poly, 15% cotton and 15% lyocell. The cotton and lyocell fibers are infused into the poly, giving the finished fabric a subtle pattern.

Third-party testing found that the Dreamtec construction is cooler, drier and more durable than a 300TC, all-cotton percale. In addition, the composite nature of the fabric results in natural wrinkle resistance.

“The result is a percale-lover’s dream come true,” said Christopher Mooney, chief marketing and merchandising officer for Welspun USA.

The fabric is certified to the Global Recycled Standard (GRS), offering shoppers a sustainable product. Dreamtec is available in a wide range of colors and prints. The put-up is marketed not as a “sheet set” but as a “sleep set.”

“We went with a maximalist point of view on the packaging,” said Mooney.

The company is taking advantage of the real estate offered by the self-packaging – which headlines the product as “a bedsheet revolution.” Dreamtec sheets are designed to enhance the body’s natural cooling system. Product attributes include cooling, drying, durability, sustainability and wrinkle resistance.

“The call-outs on the packaging communicate disruption, technology and smartness,” he added. “Dreamtec has a lot of story to tell.”

Welspun’s New York showroom is located at 10 W 33rd St., Penthouse.

HFPA’s market week dates for 2022, 2023

Welspun takes a paint brush to white spaces

Editor-in-Chief Jennifer Marks shares news and views from around the home textiles marketplace.

Sign up to get exclusive industry information delivered directly to your inbox.

© 2022 BridgeTower Media. All rights reserved.

Use of this website is subject to its Terms of Use | Privacy Policy | Your California Privacy Rights/Privacy Policy | Do Not Sell My Info/Cookie Policy

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.