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Fernando Alonso launches an e-bike.
It’s not especially rare for racing drivers to endorse products from sponsors, but this is different: this is a product being launched by an active driver— and one of the sport’s all-time greats, at that! Two-time Formula 1 World Drivers’ Champion Fernando Alonso is both an avid cyclist and part owner of fashion brand Kimoa, so when it came time to launch an e-bike— he (of course) did it with style.
Driving for the Alpine F1 team this year, Formula 1 World Drivers’ Champion Alonso keeps busy in the off-season training on road bikes and promoting Kimoa, a lifestyle and fashion he created with a focus on sustainable living. Two weeks ago, with the team racing at the inaugural Formula One Crypto.com Miami Grand Prix, ALO decided to launch an all-new Kimoa branded, 3D-printed, carbon fiber e-bike in the magic city.
And, no, you didn’t hallucinate that. This bike isn’t built— it’s printed!
“Unlike other carbon fiber bikes whose frames are glued and bolted together using dozens of individual parts and fabricated from previous-generation thermoset composite materials, the Kimoa bike frame is constructed without joints or glue for seamless strength,” said Kimoa in a statement. “Its next-generation thermoplastic materials make it extremely impact resistant, remarkably lightweight, and most importantly— incredibly sustainable.”
Each 3D-printed carbon fiber Kimoa Lab e-bike frame is made-to-measure for each rider and printed by Arevo, an additive manufacturing company . The result is a bespoke fit that takes into account each rider’s unique combination of height, leg, and arm length, as well as riding position preference. All told, Kimoa says there are as many as 500,000 possible configurations.
That’s a lot, but by far the most shocking thing about the new Kimoa Lab e-bike though, is: the price … but not in the way you’re probably thinking.
That’s because, despite the dizzying heights of technology on display here, the price is a downright reasonable $3,999. And, sure, you can option that up a bit higher, but it’s very much in the meaty part of the “premium e-bike” bell curve. Whether that affordability makes this perfectly custom-tailored e-bike more or less desirable is up to you, but consider this: you’ll probably never get to drive Alonso’s car, but you can definitely ride his bike!
And, if you were in Monaco this past weekend for the Monaco GP, you might have gotten the chance to. Kimoa showed up with three custom-crafted e-bikes so celebs and richies could try out the new bikes for themselves. Alas, Kimoa didn’t invite me to this one … but if you’re reading this, I’ll be at COTA later this season, and I’ll take mine in like a red/silver Ultraman paint scheme, if you guys can manage that.
Source | Images: Kimoa, via Businesswire.
I've been involved in motorsports and tuning since 1997, and have been a part of the Important Media Network since 2008. You can find me here, working on my Volvo fansite, riding a motorcycle around Chicago, or chasing my kids around Oak Park.
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